Instagram Adds View Count to Video Posts
You may have noticed a change on Instagram today showing views below your video posts rather than likes. If you tap on the “views” link it will show you the amount of likes the video has too.
Similar to Facebook, you’ll now be able to see how many times an Instagram video has been viewed by the app’s 400 million-plus users. Today the company is beginning to roll out view counts, which will appear below video posts where likes would normally appear. You can tap the view count to see the number of likes for each video. but Instagram says it’s giving priority to views because “it’s the best way to show how the community is engaging with video.” According to the company’s blog post, the amount of time people spend watch videos on Instagram has jumped up 40 percent. “We are seeing wildly creative and engaging first-person narratives come to life on Instagram.”